The Bug House Files

Women-only app drives Brazil nuts, but men only care about Alan

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What a Lulu!: new women-only app has upset the Brazilians

What a Lulu!: new women-only app has upset the Brazilians

By all accounts a new girls-only app has got fellas hot under the collar.

Called Lulu, it has been designed to “unleash the value of girl talk and to empower girls to make smarter decisions on topics ranging from relationships to beauty”, although at the moment it can only be used to give men ratings out of 10.

In Brazil the Public Prosecutor’s office has launched an urgent inquiry into whether Lulu “offends the honour” of Brazilian men.

One man, Felippo de Almeida Scolari, 28, from São Paulo, was so unhappy with his rating that he is taking legal action. The law academic, who was sent an image of his profile by a friend, said he scored 7.7 out of 10 and had been reviewed with several hashtags including “#Doesn’tCallTheNextDay”, “#ShouldComeWithAWarning” and “#CheaperThanBreadandButter”.

Touchy Brazilians aside, I can’t imagine too many men being offended by an app that merely replicates the sort of conversation that takes place every night in ladies’ lavatories from Rio to Reykjavik.

Gossipy chat about relationships and beauty is an alien concept to most men. In fact most men shy away from chat of any sort – which is why there’s not much chance of an app designed to unleash the power of man talk.

If one did come along, I’d like to think it would be called “Alan” and empower me to make smarter decisions about which programme to watch on the History Channel.

But I doubt it would achieve the success of Lulu, which already has three million users worldwide and succeeded in reducing several thousand Brazilian men to tears.



Author: Jim Ford

I'm an author and journalist. "The Bug House" series of Tyneside-based crime novels is published in 2014

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